Basports.com is quite literally unique in the sports service industry.
For instance, we have the most traffic for any single-handicapper site on the entire Internet.
And the Yahoo Directory has us as the 5th-most popular website (see below for proof) in their
Sports Gambling: Handicapping category, with the 4 sites above us cranking out the plays of mega-teams
of handicappers - and anecdotally, (as we obviously know people in this industry) creating
very little brand- or site-loyalty in the process.
Basports.com clients come to our site for the long-term winning experience of basports - and stay longer than any sports service in existence,
with many clients renewing - not for days - but ultimately decades.
In an industry where sites that can be compared to ours in intent and in content, virtually
all are cookie-cutter info providers who sell the sports picks of a plethora of handicappers,
most of whom lose those prognostications and thereby do not engender return visits.
Basports features several hundred pages of useful content and the handicapping prowess
of one person: Bob Akmens.
If you're not aware of why that's a good thing, read this:
Parade Magazine - the Sunday supplement in most major U.S. newspapers - has the largest
circulation (32 million) and the largest readership (71 million) of any publication on earth.
Bob Akmens was featured in Parade's 2010 "What People Earn" issue - great publicity for
Our result metrics are unlike anything else in this business: an average sale of about $955.
Our worldwide clientele in over 50 countries is clearly upscale - and very willing to pay for a quality product.
This, again, in a business where a one-shot, ten-buck sale is commonplace.
People come to basports.com because they're confident they'll win long-term.
So, while we may not have the traffic of some sports handicapping websites, we catch the
most important big-fish. Alexa.com notes about basports.com:
The site's visitors view 10.7 unique pages each day on average.
This site is located in the US, and the site is relatively popular among users in the city of New York
(where it is ranked #4,130).
#4130 out of the millions of sites New Yorkers surf? Alexa uses an MSA (Metropolitan Statistical Area) in measuring site-impact
in a given area. And the NYC MSA comprises about 20,000,000 people these days - 1 out of every 15 Americans.
We'll take that #4130 rank, given our conversion rate.
This page deals with Tier 2-3-4 ad placements.